According to Simply Measured, 59 percent of those Top 100 International Interbred Brands have Instagram accounts. And according to the Instagram blog, the two-plus-year-old platform reaches over 100 million active users monthly. Compare that to Twitter, which broke the 200 million mark after six decades. It appears that each year there’s a new social networking star. Now, Instagram is gunning for top billing.
With the Instagram community booming, major brands and businesses like Starbuck, MTV, Nike and Marc Jacobs, to mention only a few, are jumping on board aggressively embracing the mobile photo app in their marketing strategies. Most Obvious is the fact that it is almost entirely photo-based. But past that, its simplicity makes it an effective vehicle for engaging customers as they can express themselves out of anyplace, anytime. Visual content is expected to be a significant trend in 2013. Pictures appeal to emotions, and resonate across cultures. In actuality, if we have a look at insta story viewer overall, photographs drive more involvement than any other kind of content. On Facebook, by way of instance, photographs have an interaction rate 39% greater than other articles. It is not surprising, then, to see Instagram rise to fame so quickly. If you are looking for inspiration about how to increase your present Instagram community check out illustrations from four brands that are successfully incorporating the stage into their marketing mix:
Red Bull – Throughout a recent Instagram competition Red Bull gave Away two tickets for this year’s Red Bull King of the Rock Finals basketball championship in San Francisco. Followers were asked to have a photo of themselves with a basketball in unexpected locations and label their photos Take Me to the Rock. The competition not only got followers enthusiastic, in addition, it let Red Bull to make a statement to and join with the sports community.
Tiffany – A Tiffany campaign provided followers 3 new photo filters: Tiffany blue, Peach, and white and black. Followers were encouraged to label photos of themselves and their significant others Truelove Pictures and Tiffany featured a selection on its True Love in Pictures website. The effort allowed Tiffany to present its followers applicable, brand-related content, while also encouraging them to get involved in the experience.
Comoro – The Soho, NY eatery recently established an Instagram menu by asking clients to snap photos of the meals and label them with the hash tag comodomenu. Now, diners and inquisitive prospective clients at this restaurant can enjoy a more interactive dining experience by searching the hash tag to view photographs of the restaurant’s offerings.