Hybrid or interactive electronic Displays are the newest trend in point of purchase advertising. It is difficult to believe that a technology such as electronic screens, that is still considered by some to be in its infancy, has become a2.0 stage, but this is a field known for rapid innovation.The Same as Web 2.0, this newest incarnation of electronic displays Targets interactivity to engage audiences and get them participating in the articles displayed on the signs. Volumes have been written about the effectiveness of electronic displays. We all know that they attract a lot more attention than static signals. We understand how to design them for maximum impact and we are beginning to understand how to quantify their ROI. With the addition of interactivity, business analysts will have a lot more to discuss.
Interactivity in and of itself is nothing new. Many stores have Used interactive kiosks for a long time to help customers find things, to give them more information about their merchandise, and also to let them publish coupons or shopping lists e.g., from a gift registry.By combining the interactivity of the kiosk with the wider Reach of a digital signal, retailers can personalize content and reach people like never before. Subsequently, they could engage customers on a totally different level.
How Interactivity Works in a Digital Screen?
- Imagine walking through a clothes shop. A video clip of Models wearing the clothing has been exhibited. You are encouraged to touch a hotspot on screen and when you do the screen switches to an interactive touchpad that allows you see sales promotions, current availability, and clothes combinations.
- You are shopping in the bakery section of your neighbourhood grocery Shop and notice digital signals about a new product. You move closer to look and the content switches to a movie about how easy it is to prepare the product and how it will fit into your family’s meal program.
- You are thinking of the options for lunch in the food court near your office. You find a message on an electronic signal to text and save money. You text in and find a coupon on your mobile phone which you can take to the counter and redeem.
These are just some of the possibilities of digital display singapore. Customers receive a positive shopping experience and will probably spread the word about it; retailers learn which pictures and messages are attracting customer care so that they can plan future content; and they could improve their image as a cutting edge retailer that wants to develop a relationship with their clients.